Discover Bering

Bering has been fine-tuning interiors for years with a simple, straightforward philosophy: delivering innovative flooring solutions that perform as beautifully as they look. To produce the timeless value that defines the Bering brand, we work tirelessly to develop products that meet the demands of our customer’s diverse lifestyles. As technologies evolve—so have we. From tougher construction to enhanced visuals and resilient finishes that defy virtually every form of damage—we've made it our mission to challenge what's possible in flooring.

Inspiring Design

We believe in quality over quantity and keep our product offerings fresh with designer, hand-picked styles that reflect the latest contemporary trends.

Sustainably Sourced

We are big believers in clean air and healthy homes and prioritize responsible, eco-friendly sourcing and quality, non-toxic materials wherever possible.

Worry-free Warranty

Peace-of-mind is a packaged deal when it comes to your flooring investment with our 30 year residential and 10 year light commercial warranties.

INNOVATION

Better flooring simply means better living which is why our mission to develop the most advanced flooring solutions never ends. We've perfected easy living with the durability of our luxury vinyl and then taken stability even further with the impervious strength of our rigid core SPC. On our quest to redefine the luxury of hardwood floors, we discovered the timeless beauty of engineered wood. By leveraging cutting-edge technology in our core materials, wear layers and craftsmanship—we've merged real world durability with incomparable style to make Bering the industry's best value for flooring.

DESIGN AUTHENTICITY

Bering takes pride in providing distinctive flooring styles that you won’t find on the big box store shelves. We also hold the belief that flooring sets the foundation for every beautiful interior and is key to guiding the overall vision. Through continuous market research and product development, we ensure unique finishes that not only align with modern design trends but give our customers the exclusivity to truly own their work. Helping to foster original design is more than just a selling point for us, it’s one of our key initiatives as a manufacturer and what sets us apart.

SUSTAINABILITY & AIR QUALITY

Bering was inspired by a love of nature so our passion in preserving it for future generations is intrinsic to our brand identity. We believe that eco-conscious manufacturing is crucial in reducing environmental impact as well as cultivating a healthy home. In both our synthetic and natural-based products, we’ve taken steps to source only safe, genuine materials with the goal of reducing environmental waste wherever possible. We feel strongly about responsible wood consumption and minimize our usage by sourcing from only renewable, fast-growing forests. In our resilient flooring, we use only 100% virgin vinyl for a safer, non-toxic product that meets all FloorScore certifications for indoor air quality and just feels better under your feet.